The Pixel is here and it’s taking over the Nexus line as Google’s special phone!

Yet, Google is doing things a little differently with the Pixels than it did with the Nexii smartphones by adding a layer on top of stock Android, called a launcher, to add more features and update the overall look and feel of Android.

Check out the Pixel launcher, which is exclusive to Pixel smartphone owners:


It’s more polished and cleaner than the stock version of Android 7.0 you’d find on a Nexus. Google’s app icons are also all round.

Foto: The Pixel launcher is on the left, stock Android 7.0 Nougat on the right. source Google/Business Insider

There’s no more button for the app drawer. Instead, you swipe up from the mini arrow above the app dock.

Foto: The Pixel launcher (left), and Android 7.0 Nougat (right). source Google/Business Insider

The Pixel launcher comes with Google’s helpful voice-enabled AI bot called Assistant. You can swipe the “pill” button on the top left, or summon it by saying “Ok Google.”

Foto: source Google/Business Insider

You can ask Google Assistant questions and it can perform tasks, like searching for things like photos, sending texts, and reserving a table at a restaurant.

Foto: source Google/Business Insider

Google Assistant might be baked into the Pixel launcher, but you can still use Google Assistant in the Google Allo messenger app, which is available to almost any smartphone, including iPhones.

Foto: Google Assistant in the Allo app, available on almost any smartphone. source Business Insider

Google also gives Pixel owners free, unlimited cloud storage at their original resolutions for photos in Google Photos. For non-Pixel users, Google Photos also saves unlimited photos taken with cameras up to 16 megapixels. Anything higher and the photo will be compressed.

Foto: source Google

Up to 16 megapixels for free unlimited storage is pretty good considering the majority of smartphone cameras cap out at 16 megapixels.

It could be good for photographers who want to store their huge high-resolution photos taken with DSLR cameras.


Pixel owners get 24/7 customer care to help out with any problems they might be having with the phone.

Foto: source Google

And the Pixel launcher has a feature that'll make it easier to transfer data from any other device, including iPhones, via a cable.

Foto: source Google

It also comes pre-loaded with Google Duo, the company's new video chat app, but you can get it on any phone, even iPhones.

Foto: source Google

Google says the Pixel launcher is exclusive to the Pixel smartphone, and its features won't make it to the company's previous Nexus devices.

Foto: source Business Insider

Things like the 24/7 customer care and the unlimited photo storage at full resolution are likely to remain as Pixel exclusives.

Otherwise, like I mentioned above, you can use Google Assistant in the Allo messenger app, and Google Photos already stores unlimited photos with cameras up to 16 megapixels, which should cover most smartphone cameras out there.